IEI Straight Talk: The Funeral Rule Solution Webinar

Presents

About the 1-hr CE Course*

This is an online seminar, addressing strategies to best position you and your staff to be in compliance of the Federal Trade Compliance’s latest enforcement of the Funeral Rule.

Are you confident your funeral home is in full compliance of the Funeral Rule? Even though it has been in effect for 30 years, there is no doubt there is renewed interest from the FTC in the Funeral Rule. Do you think you and your staff are always in compliance? According to the FTC based on their recent undercover operation, 39 funeral homes were not. The same could be said for almost 500 funeral homes across the nation spanning from 1996 to 2018. 

 We understand that a majority of funeral providers want to give consumers looking for information as much honesty and transparency as possible. Unfortunately, impromptu in-person visits or phone conversations don't always go exactly as you may want them to, especially when questions around pricing and funeral regulations arise.

We've been having a lot of conversations with funeral homes who have a growing concern of the FTC's recent crackdown on providers, even if they try and do everything by the book. Not only do providers face a potential fine upwards of $50,000 per violation, but they will be named with their violation made public. Luckily, you have access to the perfect solution that complies with most of - if not all of the Funeral Rule's requirements around pricing information. 

​eFuneral's president, Luke Frieberg and associate vice president of partner development, Mitch Smith will walk through what we know about the FTC's recent concentration on Funeral Rule violations, what it means for the future of funeral pricing and requirements and how a digital tool created specifically to help providers with compliance can be part of the solution to all of your worries.

About the Presenters

Mitch Smith is the Assistant Vice President of Partner Development, eFuneral. Mitch brings a wealth of knowledge and expertise in digital innovation and funeral planning solutions. With a strong background in technology and a deep understanding of the evolving needs of families during difficult times, Mitch is dedicated to revolutionizing the way end-of-life arrangements are made. Prior to joining eFuneral, Mitch spent a decade in financial services and marketing. He has a Bachelor’s degree in marketing from Iowa State University and an MBA from Bellevue University. He also serves on the board for Mindspring Mental Health Alliance. 

Luke Friberg is the President of eFuneral Solutions, LLC. He is responsible for leading the breakout digital solution company that helps funeral homes maximize market share through optimized digital sales tools. Prior to joining eFuneral in 2016, Frieberg performed various roles with Principal Financial Gorup. He earned a bachelor’s degree and MBA from Drake University. In addition, Frieberg serves on the board of the Drake University Bulldog Club.