IFDF Communications Co-Chair Colette Kemp or committee members will interview a person(s) from the funeral profession's best of the best each month. Check back each month to read or watch a new interview!
Cheryl Lankford of DeLand, FL, Robin Giddons Shepard of Jacksonville, FL, and Tom Ralph of Plantation, along with a few others, were your representatives for the Florida Senate and Representatives. We met with the aids of Sen. Ashley Moody, Sen. Rick Scott, Rep. Maxwell Frost, and Rep John... Continue Reading
Part 5: Safeguarding Sensitive Client Information with AI By Welton Hong Note: This is part five of a six-part series by Welton Hong, the founder and CEO of Ring Ring Marketing, about using artificial intelligence (AI) in funeral services. Let’s face it, our technology is listening to... Continue Reading
Junk Fees, The Funeral Rule, and Non-Competes As the Biden Administration closes out its last few days, let’s take a moment to review the regulatory activity IFDF and others have engaged in, at the Federal Trade Commission (FTC). This agency is the deathcare profession’s primary... Continue Reading
Note: This is part four of a six-part series by Welton Hong, the founder and CEO of Ring Ring Marketing, about using artificial intelligence (AI) in funeral services. Funeral preplanning has always been about helping families make thoughtful decisions ahead of time, taking the weight off their... Continue Reading
Note: This is part three of a six-part series by Welton Hong, the founder and CEO of Ring Ring Marketing, about using artificial intelligence (AI) in funeral services. Every funeral director knows the balancing act: juggling the operational side of the business while staying fully present for... Continue Reading
Note: This is part two of a six-part series by Welton Hong, the founder and CEO of Ring Ring Marketing, about using artificial intelligence (AI) in funeral services. Personalization isn’t a luxury anymore; it’s practically an expectation in nearly every corner of life. ... Continue Reading
Part 1: No More Bottlenecks in Client Interactions with AI-Powered Chatbots, Virtual Assistants Note: This is part one of a six-part series by Welton Hong, the founder and CEO of Ring Ring Marketing, about using artificial intelligence (AI) in funeral services. Let’s face it, people... Continue Reading
I-Trust: Triumph Everywhere I go Funeral Directors ask about the Association’s pre-need trust. The question goes, “How’s the I-Trust doing?” Here is the good news. In 1994 we started at $0 in trust: by December 31, of 2022 we had grown to $54.8 million. A year later we... Continue Reading
By Welton Hong Even when your funeral home is closed, your website is still open. And it’s often people’s first impression of your business. That’s why I strongly urge funeral homes to frequently audit and optimize their website for conversion—starting with the homepage... Continue Reading
By: Bonny Matejowsky On Fridays, D. Williams Mortuary Services is a meeting ground for mourners. Though the air is melancholy, this Friday is a beautiful sunny afternoon at the funeral home. Cars slowly pull into the dirt path just off 13th Street, its neatly gardened exterior a waiting area... Continue Reading
By Erin Creger: Chief Sales Officer, Envision Strategic Partners Funeral professionals, let’s face it—our email game needs work. While we often excel in-person and over the phone, our emails often miss the mark. With many of our client families in their 40s and 50s (also known as... Continue Reading
Part 3: The Next Steps By Monica Torres This violation has forever changed the way I do business and has forever changed me and the way I secure my personal assets and business assets online. More and more businesses are being attacked and held for ransom that is often in the millions. Funeral... Continue Reading
