I-Trust: Triumph Everywhere I go Funeral Directors ask about the Association’s pre-need trust. The question goes, “How’s the I-Trust doing?” Here is the good news. In 1994 we started at $0 in trust: by December 31, of 2022 we had grown to $54.8 million. A year later we... Continue Reading
The following information is provided in preparation for hurricanes and tropical storms. As often happens with these storms, many Florida counties will be impacted with wind and/or flooding issues. In anticipation of inclement weather resulting from this or future storms, we want to remind... Continue Reading
By: Bonny Matejowsky On Fridays, D. Williams Mortuary Services is a meeting ground for mourners. Though the air is melancholy, this Friday is a beautiful sunny afternoon at the funeral home. Cars slowly pull into the dirt path just off 13th Street, its neatly gardened exterior a waiting area... Continue Reading
By Erin Creger: Chief Sales Officer, Envision Strategic Partners Funeral professionals, let’s face it—our email game needs work. While we often excel in-person and over the phone, our emails often miss the mark. With many of our client families in their 40s and 50s (also known as... Continue Reading
By Jeff Weinsier There’s outrage brewing in Aventura after scammers targeted the funeral of a respected city commissioner. Local 10 News has learned that as Commissioner Michael Stern was being laid to rest, swindlers were trying to cash in. Aventura police are investigating someone,... Continue Reading
Written by The Foresight Companies and SoCal Approach Three Things You Can Do Right Now to Future Proof Your Business According to a recent article published by the University of Kansas School of Education & Human Sciences1, the U.S. education system “has been struggling to keep up... Continue Reading
*Note - This article was first published in the August 2024 edition of Funeral Home & Cemetery News. TALLAHASSEE, FL- The Independent Funeral Directors of Florida (IFOF) elected P. Cameron Naugle Jr by unanimous vote in its general membership meeting, installed two new board members, and... Continue Reading
Why Faceless Marketing Won’t Work for Funeral Homes Faceless marketing is the latest marketing buzzword, and yes, it’s exactly what it sounds like. The term refers to marketing a business without showing a face behind the brand. While this method might be effective for large... Continue Reading
By Juhan Mixon, EdD Executive Director Final disposition trends have changed drastically in the last five years. The National Funeral Directors Association (NFDA) reports that cremation rates exceed 50%. The projection is that this rate will continue to increase exponentially over the next ten... Continue Reading
Quick Tips from Deathcare Marketing Guru Welton Hong Drive Attendance to Your Preplanning Lunch and Learn By Welton Hong Promoting a funeral preplanning lunch and learn is all about creating an irresistible offer and making sure it gets in front of the right people. Facebook’s organic... Continue Reading
NFDA Officially Endorses Steve Spann for NFDA Secretary Continue Reading
